Tag Archives: Kia Corporation

15Jan/21

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

  • New brand strategy and future ambitions revealed in digital showcase
  • Corporate name changed from ‘Kia Motors’ to ‘Kia’
  • Company puts its ‘Plan S’ long-term strategy into action to create sustainable mobility solutions for customers
  • Seven new dedicated electric vehicles to launch by 2027
  • Kia turns to recyclable materials and renewable energy for more sustainable manufacturing
  • Kia’s first dedicated BEV and new design philosophy to be revealed soon

SEOUL, South Korea, Jan. 15, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers. Continue reading