Tag Archives: Kia Motors

15Jan/21

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

  • New brand strategy and future ambitions revealed in digital showcase
  • Corporate name changed from ‘Kia Motors’ to ‘Kia’
  • Company puts its ‘Plan S’ long-term strategy into action to create sustainable mobility solutions for customers
  • Seven new dedicated electric vehicles to launch by 2027
  • Kia turns to recyclable materials and renewable energy for more sustainable manufacturing
  • Kia’s first dedicated BEV and new design philosophy to be revealed soon

SEOUL, South Korea, Jan. 15, 2021 /PRNewswire/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers. Continue reading

06Feb/17

Super Bowl ads getting too expensive – Adweek

Some companies don’t mind shelling out $5 million for a thirty second spot during the Super Bowl, but others find cheaper ways to advertise. Bobbi Rebell reports. Continue reading

05Feb/16

At $4.8 million per 30 seconds, advertisers go all in for the Super Bowl

Celebrity, comedy, cars and cute animals continue to dominate Super Bowl advertising.

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