The luxury watchmaking brand, Patek Philippe, renowned for its rare craftsmanship, is being thrust into the digital world with the first ever NFT of a watch from the brand. The rare and now discontinued ‘Nautilus’ time piece is now embodied in an NFT, created by a private owner of the watch in the Middle East and will be auctioned off on the SM-ART platform over a 3-day period from mid November. Continue reading
Prinker, the inventor of the world’s first all-in-one temporary tattoo device and a member of Born2Global Centre, is enabling companies to enhance their experiential marketing events by letting attendees tattoo creative brand visuals such as art, slogans and logos temporarily on their skin. Prinker has so far worked with numerous top international brands including Chanel, Louis Vuitton, Prada, Samsung Electronics, MTV, and Coca-Cola to create unique and fun branded experiences for events around the world. Continue reading
Prada announces today that Academy Award nominated actor, and producer Jake Gyllenhaal will front the new soon-to-be-revealed men’s fragrance, launching worldwide from August 3rd 2021. Gyllenhaal, in his advertising debut with the brand, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck. Continue reading
LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets. Continue reading
Today, Rémy Martin announces a collaborative new campaign with multi–Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since. Continue reading
Creative Director Matthew M. Williams designed custom pieces especially for the superstar’s performance
PARIS, Feb. 8, 2021 /PRNewswire/ — The House of Givenchy is pleased to announce that the Canadian singer The Weeknd wore a custom outfit designed by Creative Director Matthew M. Williams at the Super Bowl LV in Tampa, Florida, on Sunday, February 7th, 2021. Continue reading
Salvatore Ferragamo, the prestigious Italian fashion and luxury goods brand, has gone live with Centric Product Lifecycle Management (PLM). Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals. Read more
SANTA MONICA, CALIFORNIA, UNITED STATES (NOVEMBER 8, 2017) (REUTERS) – A golden toilet covered in leather from 24 luxury Louis Vuitton monogrammed handbags went on display in Los Angeles on Wednesday (November 7) at the newly-opened showroom of online retailer Tradesy. Continue reading
CALABASAS, CALIFORNIA, UNITED STATES (MAY 11, 2017) (REUTERS) – Fashion house Dior went to a new frontier with their latest collection, switching Paris for California and giving the latest collection a distinct Western style. Continue reading
The Costume Institute at the the Metropolitan Museum celebrates Japanese designer Rei Kawakubo.
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