Tag Archives: Marketing

Siduri Winery Serves Up Holographic Augmented Reality Experience

Critically-acclaimed Pinot Noir specialist, Siduri, today announces a first-of-its-kind photorealistic holographic Web AR (Augmented Reality) experience that brings compelling visual storytelling to the consumer goods industry. In collaboration with Rock Paper Reality, an augmented reality design firm, this disruptive technology allows Siduri to easily engage and educate consumers in a new way, bringing to life the winery’s ethos – that serious wine and serious fun aren’t mutually exclusive. Read more

20Jul/20

Salvatore Ferragamo Embarks on Centric PLM™ Journey

Salvatore Ferragamo, the prestigious Italian fashion and luxury goods brand, has gone live with Centric Product Lifecycle Management (PLM). Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals. Read more

21Jun/20

COVID-19 to add £5.3bn to UK ecommerce in 2020

The surge in online shopping caused by the COVID-19 pandemic is expected to add £5.3bn to UK ecommerce sales this year to make a total of £78.9bn. This is according to analysts at Edge Retail Insight, the global trend forecasting arm of retail insights firm Edge by Ascential, who have updated all pre-existing forecasts to account for the significant long-term impact of COVID-19 on consumer shopping behaviours and preferences. Read more

10Oct/17

Esther Sitali – The Fashion Wholesale Whisperer

Who is Esther Sitali?

I am an wholesale strategist for creative people.

I love to help creative people, develop the best wholesale strategy and action plan to make real money selling their products into the retailers of their choice. It is my joy to see brands I have worked with land in retailers and grow globally.

Wholesale is one of the best ways to grow and establish a brand and I can help you do that.

I do not believe we have to die for fashion! I have wondered for years how I can combine my skill set in a way that creates a better way of life for women in developing countries. Instead of having to leave fashion and retail. I am using my voice and contacts to establish wholesale channels for sustainable & ethical brands to be more visible in retailers, through my platform NYA Brands. I believe economic empowerment through the partnering of brands with artisans in the developing world is beautiful and must be championed – Trade and Not AID!. I believe that we can love the earth and its inhabitants and look great.

Contact
https://www.esthersitali.com/
[email protected]

28Mar/17

Amazon buys Souq.com

The deal will accelerate the company’s entry into the Middle East e-commerce market. Amazon separately launched a drive-in grocery service, as Fred Katayama reports. Continue reading

20Mar/17

Google apologises to ad clients for YouTube content fiasco

Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.

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21Nov/16

Cyber Monday and Black Friday are merging

The pressure to capture a rapidly growing percentage of online holiday sales is pushing Walmart and other retailers to offer deals sooner and sooner. Jeanne Yurman reports. Continue reading

27Nov/15

Britons chase Black Friday bargains

British retailers brace for a rush of shoppers on the hunt for pre-Christmas bargains on Black Friday.
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21Nov/15

Get ready for ‘product placement plus’

REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.
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09Aug/15

NASA to Share the Universe with Tumblr Users

WASHINGTON, Aug. 7, 2015 /PRNewswire-USNewswire/ — NASA is launching an official Tumblr profile that will give Tumblr users a regular dose of space in a blog-like format through text, photos, videos and more.
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