Tag Archives: Marketing

04Feb/22

One in four UK consumers spend more than five hours a day on social media, according to new research

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its Social Media Ad Receptivity study. The report, based on a survey of online UK consumers, provides an overview of social media usage, as well as insights into user perceptions of social media advertising. Continue reading

14Nov/21

Patek Philippe ‘Nautilus’ Timepiece Makes Groundbreaking History With First-Ever NFT

The luxury watchmaking brand, Patek Philippe, renowned for its rare craftsmanship, is being thrust into the digital world with the first ever NFT of a watch from the brand. The rare and now discontinued ‘Nautilus’ time piece is now embodied in an NFT, created by a private owner of the watch in the Middle East and will be auctioned off on the SM-ART platform over a 3-day period from mid November. Continue reading

04Oct/21

Qobuz & THX Ltd. Partner to Increase Consumer Access to 24-Bit High Resolution Music; Announce a Promotional THX Onyx™ Bundle with Qobuz Music Streaming

Qobuz, the leading digital platform for streaming and downloading high-resolution music, and world class audio and video certification and technology company, THX Ltd., today announced a partnership to make seamless, enjoyable, high resolution (hi-res) listening more accessible to music lovers worldwide. Continue reading

16Sep/21

Google Ad Manager slips in Ad Security Second Quarter in a Row says latest report from Confiant

Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps. Continue reading

11Jun/21

Procession, An Augmented-Reality Artwork Of Our Not-So-Distant Future, Debuts At The Tribeca Festival

Dustin Yellin, in collaboration with the National Wildlife Federation, Droga5, Squint/Opera, Q Department, Mach1 and Vrai Pictures, today announced the launch of Procession, a new interactive artwork that lets anyone in the world place a Dustin Yellin sculpture in their immediate environment and bring the art to life through complete explorative immersion, revealing hundreds of narratives within the piece. Set to debut globally at this year’s Tribeca Festival, Procession is a groundbreaking augmented-reality (AR) app experience set in a utopian world where human-created climate change wreaks havoc as you watch. Continue reading

11May/21

Artmarket.com: the NFT phenomenon – a market ‘disruptor’ – Artprice asks: what does it mean for the art market?

NFTs haven’t just been invented, but their arrival in the auction sphere has had the effect of a tidal wave. Christie’s, Sotheby’s and Phillips have each sold their very first Non-Fungible Token in the past two months, while many other auction houses and galleries are getting drawn into the adventure. Artprice recognizes the unlimited creativity at the heart of this new medium as well as its extraordinary demand potential which seems in line with the rapid growth of the tech sector, but also with the aspirations of future generations of collectors. Continue reading

30Mar/21

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. Continue reading