Tag Archives: Milton Keynes

14Jan/21

IBM Helps Audi UK Reimagine the Digital Customer Experience

Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver’s seat

ARMONK, N.Y. and LONDON, Jan. 14, 2021 /PRNewswire/ — IBM [NYSE: IBM] and Audi UK, one of the world’s leading premium automotive manufacturers, collaborated to redesign Audi’s website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic. Continue reading