Ad fraud has become one of the greatest threats facing the fast-growing global mobile ad market. The Ad Anti-Fraud White Paper 2.0, published by Mobvista, takes a close look at the current state of mobile ad fraud, fraud types, and anti-fraud strategies, intending to improve the transparency and health of the mobile ad industry. Read more
Tag Archives: Online advertising
Google relaxes its ad rules
Google said news websites no longer have to provide users with three free articles per day or face less prominence in search results. Fred Katayama reports. Continue reading
Google launches new phones, speakers in hardware push
SAN FRANCISCO, CALIFORNIA, UNITED STATES (OCTOBER 04, 2017) (GOOGLE) – Alphabet Inc’s Google on Wednesday (October 04) unveiled the second generation of its Pixel smartphone along with new voice-enabled home speakers, redoubling its commitment to the hardware business as it competes with a surge in devices from Apple Inc and Amazon.com Inc . Continue reading
Supermetrics Helps Google Disrupt the BI Market
Supermetrics announces a new product and is Google’s top partner for bringing marketing data into Google Data Studio, Google’s new business intelligence tool that challenges incumbent players in the BI market Continue reading
Google gets approval for new campus
Google’s application to build a new campus has been approved by the Mountain View City Council.
Continue reading
Google apologises to ad clients for YouTube content fiasco
Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.
Google signs internet deal with Cuba’s telecommunications monopoly
Google signed an agreement with the Cuban government on Monday granting internet users in the country quicker access to its branded content.
Continue reading