Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps. Continue reading
Ad fraud has become one of the greatest threats facing the fast-growing global mobile ad market. The Ad Anti-Fraud White Paper 2.0, published by Mobvista, takes a close look at the current state of mobile ad fraud, fraud types, and anti-fraud strategies, intending to improve the transparency and health of the mobile ad industry. Read more
Google said news websites no longer have to provide users with three free articles per day or face less prominence in search results. Fred Katayama reports. Continue reading
SAN FRANCISCO, CALIFORNIA, UNITED STATES (OCTOBER 04, 2017) (GOOGLE) – Alphabet Inc’s Google on Wednesday (October 04) unveiled the second generation of its Pixel smartphone along with new voice-enabled home speakers, redoubling its commitment to the hardware business as it competes with a surge in devices from Apple Inc and Amazon.com Inc . Continue reading
Supermetrics announces a new product and is Google’s top partner for bringing marketing data into Google Data Studio, Google’s new business intelligence tool that challenges incumbent players in the BI market Continue reading
Google’s application to build a new campus has been approved by the Mountain View City Council.
Continue reading
Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.
Google signed an agreement with the Cuban government on Monday granting internet users in the country quicker access to its branded content.
Continue reading