The Marine Stewardship Council (MSC), a nonprofit whose sole mission is to end overfishing, today released a new resource designed to help Americans choose seafood that is “Good for you and the ocean too.” The MSC Blue Fish Guide, a digital guidebook available on the MSC-US website, is a helpful resource for Americans who want to add more seafood to their diets without costing the planet. The Guide’s release is timely with Seafood Month but also because according to a 2020 global study conducted by an independent research and strategy consultancy, GlobeScan, and commissioned by MSC, 55% of U.S. seafood consumers believe that we must consume seafood only from sustainable sources to protect the ocean. Furthermore, 64% of Americans want retailers’ and brands’ claims about sustainability and the environment to be clearly labeled by an independent organization, such as the MSC. Read more