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Tag Archives: Television advertising

06Feb/17

Super Bowl ads getting too expensive – Adweek

February 6, 2017MediaAdvertising, Adweek, American Football League, Bobbi Rebell, Budweiser, Company: ADWEEK, Company: BUDWEISER, Company: Intel, Company: Kia, Company: Kia Motors, Company: Kraft Heinz Co, Country: Mexico, General Motors, Kia, Kia Motors, KIA MOTORS AMERICA, Mexico, MICHAEL SPRAGUE, National Football League, Professional sports leagues in the United States, Sports in the United States, Super Bowl, Super Bowl commercials, Television advertising, The Super Bowl, Tony Casesmbale

Some companies don’t mind shelling out $5 million for a thirty second spot during the Super Bowl, but others find cheaper ways to advertise. Bobbi Rebell reports. Continue reading →

05Feb/16

At $4.8 million per 30 seconds, advertisers go all in for the Super Bowl

February 5, 2016NFLAdvertising, Amazon, American Football League, ANHEUSER - BUSCH, Bud Light, Budweiser, Busch, Celebrity, Christopher Walken, Cuteness, Entertainment/Culture, Helen Mirren, Honda, HYUNDAI, Jeanine Poggi, Kia Motors, MICHAEL SPRAGUE, National Football League, National Football League controversies, Netflix, Professional sports leagues in the United States, QUICKEN LOANS, Ryan Reynolds, Santa Clara, Sports in the United States, Steven Tyler, Super Bowl, Super Bowl 50, Super Bowl Ad Meter, Super Bowl commercials, Television advertising, The Super Bowl, Willem Dafoesmbale

Celebrity, comedy, cars and cute animals continue to dominate Super Bowl advertising.

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21Nov/15

Get ready for ‘product placement plus’

November 21, 2015FinanceAdvertising, Advertising campaigns, Adweek, Business/Finance, Diet drinks, Fox, Jamal Lyon, Jason Lynch, Jeanne Yurman, Marketing, Pepsi, Pepsi Globe, PEPSICO INC., Product placement, Stephen Colbert, Television advertising, TWENTIETH CENTURY FOX TELEVISIONsmbale

REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.
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