TikTok has been named the world’s fastest-growing brand by a new report published today. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking. Continue reading
From the viral TikTok feta pasta to declaring cheese the official love language, 2021 was a big year for cheese lovers, and if you still haven’t had enough – that is good news for you because 2022 is about to get even cheesier. With cheese consumption at record highs and the growth of Wisconsin specialty cheese outpacing the entire category, there is a lot to look forward to in the new year. Continue reading
SiriusXM and TikTok today announced the launch of TikTok Radio (ch. 4), the highly anticipated full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. Presented by TikTok creators, tastemakers, top artists, and DJs, TikTok Radio will be available beginning today, at Noon ET, in vehicles and as a streaming channel on the SXM App, desktop, and all connected devices. Continue reading
TheSoul Publishing, the global digital studio delivering creative, short-form video content that soars on social media, has become the first media publisher to reach an incredible 100 billion social media views in 2021, according to available research data. Reaching audiences across the top social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest and Snap, the achievement firmly establishes TheSoul Publishing amongst the world’s premier content creators. Continue reading
Oracle Corporation (NYSE: ORCL) announced today that it was chosen to become TikTok’s secure cloud technology provider. This technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video conferencing capacity to the Oracle Public Cloud. Read more
Simon Fuller, renowned hit-maker and founder of XIX Entertainment, and TikTok, the short-form video app with a mission to inspire creativity and bring joy, today announced a ground-breaking partnership to discover the most talented music performers on TikTok and create a first-of-its-kind global music collective. Read more
China Global Television Network (CGTN) – With the smartphone user base long surpassing half its population, China is becoming a big global app revenue generator. Continue reading