Tag Archives: video game culture

10Sep/21

Immortals Unveils “Zero Profit Pricing” Merch Strategy For Its New Essentials Clothing Line

Today, esports organization Immortals announced Immortals Essentials, a new line of brand merchandise with “zero profit pricing.” The strategy behind the Immortals Essentials line is consistent with the organization’s broader objective to lower barriers to entry for fans as well as brands keen to enter or further engage with esports and competitive gaming. Continue reading

13Jul/15

Gameboys are back in fashion as music makers for the masses

A new craze is sweeping clubs with music makers armed with Ataris, Gameboys and Commodore 64 and utilizing their old music making software to create clubbing anthems

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