WFP introduces “world’s first app against global hunger”

The United Nations World Food Programme (WFP) launches the “Share the Meal” app for smartphone users to help feed Syrian refugee children.

AL MAFRAQ, JORDAN (FILE – SEPTEMBER 11-12, 2012) (WORLD FOOD PROGRAMME) – A smartphone app launched by the World Food Programme (WFP) on Thursday (November 12) can help feed Syrian refugee children, the United Nations organisation said.

“Share the Meal” was developed by Sebastian Stricker who works in WFP’s Berlin office. He said they hit upon the idea when: “we understood that it costs 50 dollar cents to feed one child for a full day.”

“And the idea was that if there was an easy way for people to give these 50 dollar cents the more people would actually do it,” he added.

According to Stricker, the potential for donations is huge since: “there are 20 times as many people that have smartphones than hungry children.”

“Contributions will benefit Syrian refugee children in Jordan who are part of WFP’s school meals programme,” according to the organisation.

Stricker said that the campaign was currently focusing on the Syria crisis.

“Specifically, we are targeting 20,000 children that are in the refugee camp in the north of Jordan and we provide school meals there,” he said.

The “Share the Meal’ app was test-launched in June 2015 in Germany, Austria and Switzerland and Stricker said the positive response was overwhelming.

“It really exceeded our expectations. We have about 120,000 active users that have shared more than 1.8 million meals, meaning we distributed more than 1.8 million daily rations to children who have nothing to eat,” he said.

WFP said in a written statement that: “the free app will be available for iOS and Android from 12 November in app stores worldwide. It only takes 30 seconds to register and users can start sharing meals with hungry children and follow the impact of their donations.”