LONDON, ENGLAND, UNITED KINGDOM (MAY 8, 2017) (REUTERS) – Facebook has launched a British newspaper advertising campaign to warn users of the dangers of fake news, in the latest drive by the social media giant to tackle malicious information ahead of a national election.
Facebook has come under intense pressure to tackle the spread of false stories, which came to prominence during the U.S. presidential election last year when many inaccurate posts were widely shared on it and other social media services.
Ahead of the June 8 parliamentary election in Britain, it urged its users in the country to be skeptical of headlines that look unbelievable and to check other sources before sharing news that may not be credible. It said it would also delete bogus profiles and stop promoting posts that show signs of being implausible.
The effort builds on the company’s recently expanded campaigns to identify fake news and crack down on automated profile pages that post commercial or political spam.
Facebook suspended 30,000 accounts in France ahead of the first round of its presidential election last month and uses outside fact-checkers in the country. It has also previously taken out full-page ads in German newspapers to educate readers on how to spot fake news.