Today, Claire’s Stores, Inc. debuts ShimmerVille, a transformative digital world to explore, work, play, shop and connect with friends. ShimmerVille is a completely original franchise which channels the influence of global online platform Roblox for immersive shared experiences and harnesses Claire’s purpose of empowering self-expression and personal style. With endless possibilities for engagement, Claire’s invites Gen ‘Zalpha’ into a virtual community space within the Metaverse. Continue reading