LaLiga North America and UFC, the world’s premier mixed martial arts organization, announced today a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. Continue reading
Sophie King-Hill, University of Birmingham
The 2022 men’s World Cup host nation Qatar is known for its human rights abuses relating to women, migrant workers and those from the LGBTQ+ community. Same sex relationships in Qatar are illegal and punishable by up to seven years in prison. As Qatar is hosting one of the most popular global sporting events, these human rights abuses are now under scrutiny on the world stage.
Tory Burch is now the official outfitter of the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. In June, sports icon and equality champion Billie Jean King joined Burch on stage at the Tory Burch Foundation’s third Embrace Ambition summit to announce the partnership. Continue reading
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Continue reading
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced its line-up of events for the 2022/2023 winter season, which are set to create excitement and elevate the destination experience of the UAE capital. Continue reading
Isobel Archer
Published: September 27, 2022 | Business & Human Rights Resource Centre
Isobel Archer is the Gulf Programme Manager at the Business & Human Rights Resource Centre.
Today is International Tourism Day and David Beckham’s latest glossy video promo for Qatar Tourism, which is being heavily promoted by the forthcoming World Cup hosts, will likely make it into one of your social feeds.
In it, Doha appears shining and luxurious; endless glass skyscrapers, hotels, parks and plazas form the horizon as Beckham tours the souqs and riviera. Continue reading
#THIRSTYFORMORE – Today, Pepsi MAX® has announced the launch of ‘Thirsty For More’, a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs. Continue reading
The Rugby League World Cup (RLWC) 2021 is set to kick off with a match between England and Samoa men on 15 October at St James Park and conclude in Manchester with the wheelchair final on 18 November and the men’s and women’s finals in a spectacular double header at Old Trafford on 19 November. Continue reading
Amidst the ongoing discussions about the Formula 1 regulations for 2026, a radical concept could disrupt the future of the sport. PHANTASIA Consulting analysed the drivers behind the most exciting times in Formula 1 and decoded the key factor of a golden era: technological freedom. Based on their findings, the marketing strategists developed a new approach for Formula 1. Continue reading