Category Archives: Sports

16May/25

Chiefs Cab 2025 Schedule Release

NFL, , , , ,

This text is a press release from the Kansas City Chiefs detailing their creative campaign for the 2025 NFL schedule release, inspired by the game show Cash Cab. The campaign, titled “Chiefs Cab,” features the show’s original host, Ben Bailey, surprising passengers in a specially designed vehicle to quiz them on Chiefs trivia and reveal the schedule. Beyond the initial video, the team is extending the concept with local, nationwide, and international interactive experiences for fans. The goal is to engage Chiefs Kingdom through nostalgic entertainment and reveal the new schedule in an innovative way. Continue reading

10May/25

Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

Football, , ,
As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can – to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. Continue reading

08May/25

PROFESSIONAL FIGHTERS LEAGUE LAUNCHES PFL AFRICA WITH HISTORIC MEGA EVENT IN CAPE TOWN

Sports, , , , ,

The Professional Fighters League is officially launching PFL Africa, the organization’s third international league, with a historic debut event on Saturday, July 26 at GrandWest Arena in Cape Town, South Africa. The July 26 event in Cape Town launches the 2025 PFL Africa Tournament, beginning with First Round matchups in the Heavyweight and Bantamweight divisions. Continue reading

26Dec/24

Sony’s Beyond Sports Teams up with ESPN for First Real-time Animated Alternate Presentation of an NBA Game

Basketball, , , , , , , ,

Sony’s Beyond Sports is collaborating with ESPN, Disney, and the NBA for Dunk the Halls, the first-ever real-time, animated alternate presentation of an NBA game. The special Christmas Day alternate presentation of the New York Knicks and San Antonio Spurs game 12 p.m. ET, Wednesday, Dec. 25 will use data processing and real-time visualization technology from Beyond Sports, as well as optical tracking technology from Hawk-Eye Innovations, to insert iconic Disney characters into the game action using 3D animation, while the two teams play in real time. Continue reading

21Oct/24

SHAPING THE FUTURE OF TRAINING – LES MILLS AND ADIDAS STAGE ‘FITNESS RAVE’ IN BERLIN FOR NEXT GEN ATHLETES

Athletics, , , , , ,

Les Mills and adidas joined forces to showcase their shared vision for the future of fitness at LES MILLS LIVE BERLIN – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’. Continue reading

04Sep/24

MGM RESORTS & BETMGM TO INCREASE RESPONSIBLE GAMING MESSAGING AT NFL STADIUMS DURING UPCOMING SEASON

NFL,

MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) and BetMGM announced today that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League (NFL) stadiums for the second year, with increased exposure for GameSense®, GameSense is an industry- Continue reading

26Aug/24

FAN REVEALS HUMAN MOBILE DEVICES AS GLOBAL PARTNER OF FC BARCELONA

Football, , , , , ,

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal. Continue reading

28Jul/24

BAT’S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER

Motorsport, , , , , , , , ,

For a third year, the worlds of speed and sound collide as two of BAT’s global partners – the McLaren F1 Team and Tomorrowland, the world’s most iconic electronic dance festival – come together. In celebration of the festival’s 20th anniversary, the Tomorrowland logo will adorn the McLaren F1 race cars at the Belgium Grand Prix, the homeland of the festival. Read more