Tag Archives: Marketing

29Jan/23

Intuit Mailchimp Launches Campaign Manager and Webhooks

January 29, 2023BusinessAtlanta, Brand management, Credit Karma, Customer experience, Digital marketing, Email marketing, Intuit, Jon Fasoli, Kate Arora, Mailchimp, Market economics), Marketing, Marketing automation, Multichannel marketing, Online advertising, Personalized marketing, Tigrilla Gardenia, TikTok, Touchpointadmin

ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading →

18Jan/23

Tech downturn slashes billions from value of world’s top brands

January 18, 2023TechnologyAmazon, Brand, Brand Finance, Brand management, Brand valuation, Business, Identification, Marketing, Product managementadmin

Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading

18Jan/23

Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands

January 18, 2023TechnologyBrand, Brand Finance, Brand management, BSE SENSEX, Business, CNX Nifty, Economy of India, Infosys, Infosys Consulting, Marketing, Product managementadmin

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading

10Dec/22

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’

December 10, 2022MediaAdvertising, Balenciaga, Benetton, Benetton Group, Brooke Shields, Calvin Klein, Carl W Jones, Clothing, Companies, Creative Commons, Demna Gvasalia, fox tv, French Connection, Gabriele Galimberti, Kim Kardashian, Marketing, Oliviero Toscani, Sex in advertising, Shock advertising, United Kingdom, United Statesadmin

Carl W Jones, University of Westminster

Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.

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01Dec/22

On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride

December 1, 2022TravelArticles, Brand, Market economics), Marketing, Peddler, Sustainability, United Kingdom, Vocoadmin

From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading

19Nov/22

Norton Encourages Online Shoppers to Stay Safe and Shop Smart This Holiday Season

November 19, 2022SecurityArticles, Buzzword, Christmas and holiday season, Christmas economics, Cyber Monday, E-commerce, Fraud, Human behavior, Identity theft, Marketing, Online shopping, Shoppingadmin

In advance of Cyber Monday, the busiest online shopping day of the year, Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), encourages holiday shoppers to take steps to protect themselves from online fraud and identity theft – at its peak during the holidays – to bring back the joy of gifting. Continue reading

17Nov/22

The ads are watching you

November 17, 2022SecurityADTECH, Advertising, Belfast, Bermuda, Digital marketing, Facial recognition system, France, Glasgow, Internet privacy, Japan, Ji, London, Manchester, Market economics), Marketing, National security, Online advertising, Peter, Samsung Electronics, Samuel Woodhams Digital, Security, Surveillance, Targeted advertising, Thomson Reuters Foundation, Tokyo, United Statesadmin

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
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05Nov/22

New in Peach: Send ads to Netflix

November 5, 2022MediaAdvertising, Australia, Brazil, E-commerce, France, Germany, Italy, Los Gatos, California, Marketing, Mexico, Netflix, Online advertising, Peach, Spain, United Kingdom, World Wide Webadmin

Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy. Continue reading

31Oct/22

AVATR, Your Emotional Intelligent Companion

October 31, 2022InnovationBrand, Communication design, Customer experience, Graphic design, Market economics), Marketing, Microeconomics, Product managementadmin

AVATR Technology has launched its first product, AVATR 11, and revealed a co-branded limited-edition model, AVATR 011. Configurations and customer benefits of the whole series were announced. Meanwhile, the first batch of Experience Centers and Experience Spaces in 10 cities are ready to welcome all customers. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

Tag: Marketing