Tag Archives: Marketing

09May/25

Recession Product Launch Advantages

May 9, 2025 /Mpelembe Media/ — According to research featured in MIT Sloan Management Review, launching new products during an economic downturn can be a strategic advantage. The study found that products introduced during recessions often achieve better sales, market share, and longevity than those launched during prosperous times. Continue reading

31Dec/24

How to avoid being trapped in a niche.

Bang! Bang! Bang! The hammer comes down again and again, nailing those wooden planks in place. Finally, it’s done:
you’re trapped. No windows, and the only door nailed shut. Continue reading

21Sep/24

New Report Finds Triple Threat Facing Marketing Agencies, Including AI

Funnel (www.funnel.io), the marketing intelligence platform, and market insights company Ravn Research (ravnresearch.com) have today released a report on the state of global marketing department and agency relations. You can download the report here: page.funnel.io/access-agency-acceleration Continue reading

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

12Jun/23

Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading

11May/23

Almost Half of UK Organisations Not Ready to Respond Quickly to Opportunities and Threats – New Research from Paragon DCX

New research commissioned by leading digital transformation and marketing agency Paragon DCX has revealed that close to half of businesses in the UK (44%) are not creating a culture and technology environment which enables them to respond quickly to opportunities and threats. Continue reading

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

09May/23

How high is the pyramid

The pyramid you are referring to is the Great Pyramid of Giza, which is the largest of the three pyramids in the Giza Necropolis in Egypt. It is also the oldest of the Seven Wonders of the Ancient World. The Great Pyramid was built for the Fourth Dynasty pharaoh Khufu over a period of 20 years, and it originally stood at 146.5 meters (481 feet) tall. However, over the centuries, the pyramid has lost some of its height due to erosion and the removal of its outer casing stones. Today, the Great Pyramid stands at 137 meters (449.5 feet) tall. Continue reading