Tag Archives: Market economics)

01Dec/22

On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride

From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading

17Nov/22

The ads are watching you

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
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31Oct/22

AVATR, Your Emotional Intelligent Companion

AVATR Technology has launched its first product, AVATR 11, and revealed a co-branded limited-edition model, AVATR 011. Configurations and customer benefits of the whole series were announced. Meanwhile, the first batch of Experience Centers and Experience Spaces in 10 cities are ready to welcome all customers. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

05Aug/22

AXS LAW wins multimillion-dollar trademark infringement trial for the creator and owner of the BAOLI brand of restaurants and “My Boyfriend is Out of Town” theme party

On Friday, July 29, 2022, a federal jury in Miami returned a verdict of more than $8.5 million in favor of Peace United Ltd. and against 1906 Collins, LLC and Mathieu Massa, resulting in the return of the trademarks for the “Baoli” brand of restaurants and nightclubs and the “My Boyfriend Is Out of Town” theme party to their creator and rightful owner, Mr. Christophe Caucino. Continue read