Tag Archives: Market economics)

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

June 17, 2023MediaAdvertising, Bhutan Centre for Media and Democracy, HTTP cookie, Manitoba Provincial Road 272, Market economics), Marketing, Online advertising, Targeted advertisingadmin

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

June 12, 2023FinanceBrand, Brand management, Communication design, Market economics), Marketing, Microeconomicsadmin

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

12Jun/23

Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising

June 12, 2023InternetAdvertising, Digital marketing, Market economics), Marketing, Online advertising, Search engine marketing, Targeted advertisingadmin

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

May 11, 2023MediaAdvertising, Communication design, Market economics), Marketing, Online advertising, Product design, Targeted advertisingadmin

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

17Feb/23

7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

February 17, 2023Food and Drink7 Up, Advertising, Brand management, Communication design, Market economics), Marketing, Microeconomics, Positioning, Product designadmin

Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading

29Jan/23

Intuit Mailchimp Launches Campaign Manager and Webhooks

January 29, 2023BusinessAtlanta, Brand management, Credit Karma, Customer experience, Digital marketing, Email marketing, Intuit, Jon Fasoli, Kate Arora, Mailchimp, Market economics), Marketing, Marketing automation, Multichannel marketing, Online advertising, Personalized marketing, Tigrilla Gardenia, TikTok, Touchpointadmin

ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading →

01Dec/22

On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride

December 1, 2022TravelArticles, Brand, Market economics), Marketing, Peddler, Sustainability, United Kingdom, Vocoadmin

From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading

17Nov/22

The ads are watching you

November 17, 2022SecurityADTECH, Advertising, Belfast, Bermuda, Digital marketing, Facial recognition system, France, Glasgow, Internet privacy, Japan, Ji, London, Manchester, Market economics), Marketing, National security, Online advertising, Peter, Samsung Electronics, Samuel Woodhams Digital, Security, Surveillance, Targeted advertising, Thomson Reuters Foundation, Tokyo, United Statesadmin

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
Continue reading →

31Oct/22

AVATR, Your Emotional Intelligent Companion

October 31, 2022InnovationBrand, Communication design, Customer experience, Graphic design, Market economics), Marketing, Microeconomics, Product managementadmin

AVATR Technology has launched its first product, AVATR 11, and revealed a co-branded limited-edition model, AVATR 011. Configurations and customer benefits of the whole series were announced. Meanwhile, the first batch of Experience Centers and Experience Spaces in 10 cities are ready to welcome all customers. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

Tag: Market economics)