TCL, a global leader in display technology across smartphones, tablets, and connected devices, today, launches the ‘NXT Eye Opener’ social media campaign in observation of World Sight Day. Celebrating the theme #LoveYourEyes, this campaign is part of TCL’s broader initiative to promote eye health, emphasizing the unique NXTPAPER technology in a world increasingly dependent on digital screens. Continue reading
Tag Archives: Advertising
TripleLift Announces New Audience Targeting Solution Powered By First Party Data
Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising
Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading
Who is Linda Yaccarino? Here is what we know
Linda Yaccarino is a media executive who has spent the past 12 years at NBCUniversal, where she most recently served as chairman of global advertising and partnerships. She is widely respected in the advertising industry for her ability to build relationships with brands and create innovative marketing campaigns. In 2021, she was named by AdAge as one of the most powerful women in media. Continue reading
Almost Half of UK Organisations Not Ready to Respond Quickly to Opportunities and Threats – New Research from Paragon DCX
New research commissioned by leading digital transformation and marketing agency Paragon DCX has revealed that close to half of businesses in the UK (44%) are not creating a culture and technology environment which enables them to respond quickly to opportunities and threats. Continue reading
Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey
Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading
Olisae Taps YouTube Music’s Director of Design, Dee Speed, as the New Creative Director and Designer of His Personal Luxury Brand
Olisae has watched his contemporaries fall into what he deems to be a “homogenous look and feel” in the way they present themselves as artists acting as billboards for other brands. “I’m an independent. That allows me to choose my own path. I don’t want to wear the same tired luxury labels like every other hip-hop or r&b artist out there. Why can’t I be my own brand, promote myself, and define luxury in my own way,” asks Olisae. “Dee comes from a place that sees no boundaries in expression. She understands my vision and together we are creating something that is me from start to finish.” Continue reading
Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience
Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading
Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Carl W Jones, University of Westminster
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.