Tag Archives: Advertising

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

May 11, 2023MediaAdvertising, Communication design, Market economics), Marketing, Online advertising, Product design, Targeted advertisingadmin

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

03Apr/23

Olisae Taps YouTube Music’s Director of Design, Dee Speed, as the New Creative Director and Designer of His Personal Luxury Brand

April 3, 2023MusicAdvertising, Billboards, Communication, Dee, Marketing, Street furnitureadmin

Olisae has watched his contemporaries fall into what he deems to be a “homogenous look and feel” in the way they present themselves as artists acting as billboards for other brands. “I’m an independent. That allows me to choose my own path. I don’t want to wear the same tired luxury labels like every other hip-hop or r&b artist out there. Why can’t I be my own brand, promote myself, and define luxury in my own way,” asks Olisae. “Dee comes from a place that sees no boundaries in expression. She understands my vision and together we are creating something that is me from start to finish.” Continue reading

10Mar/23

Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience

March 10, 2023UncategorizedAdvertising, Communication design, Digital marketing, Huawei, Marketing, Online advertising, Product design, Telecommunicationsadmin

Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading

17Feb/23

7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

February 17, 2023Food and Drink7 Up, Advertising, Brand management, Communication design, Market economics), Marketing, Microeconomics, Positioning, Product designadmin

Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading

10Dec/22

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’

December 10, 2022MediaAdvertising, Balenciaga, Benetton, Benetton Group, Brooke Shields, Calvin Klein, Carl W Jones, Clothing, Companies, Creative Commons, Demna Gvasalia, fox tv, French Connection, Gabriele Galimberti, Kim Kardashian, Marketing, Oliviero Toscani, Sex in advertising, Shock advertising, United Kingdom, United Statesadmin

Carl W Jones, University of Westminster

Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.

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17Nov/22

The ads are watching you

November 17, 2022SecurityADTECH, Advertising, Belfast, Bermuda, Digital marketing, Facial recognition system, France, Glasgow, Internet privacy, Japan, Ji, London, Manchester, Market economics), Marketing, National security, Online advertising, Peter, Samsung Electronics, Samuel Woodhams Digital, Security, Surveillance, Targeted advertising, Thomson Reuters Foundation, Tokyo, United Statesadmin

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
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05Nov/22

New in Peach: Send ads to Netflix

November 5, 2022MediaAdvertising, Australia, Brazil, E-commerce, France, Germany, Italy, Los Gatos, California, Marketing, Mexico, Netflix, Online advertising, Peach, Spain, United Kingdom, World Wide Webadmin

Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy. Continue reading

Tag: Advertising