Tag: Targeted advertising

Tag Archives: Targeted advertising

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

May 11, 2023MediaAdvertising, Communication design, Market economics), Marketing, Online advertising, Product design, Targeted advertisingadmin

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

17Nov/22

The ads are watching you

November 17, 2022SecurityADTECH, Advertising, Belfast, Bermuda, Digital marketing, Facial recognition system, France, Glasgow, Internet privacy, Japan, Ji, London, Manchester, Market economics), Marketing, National security, Online advertising, Peter, Samsung Electronics, Samuel Woodhams Digital, Security, Surveillance, Targeted advertising, Thomson Reuters Foundation, Tokyo, United Statesadmin

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
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