Jan. 6, 2025 /Mpelembe Media/ — Google Vids, a new AI-powered video creation tool integrated with Google Workspace, is highlighted as a solution to overcome communication challenges in today’s busy work environment. Continue reading
PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading
Metricool, a global social media management platform, is taking social media strategy to the next level with the launch of its Bluesky Social integration. Free and Premium Metricool users can now schedule, manage and auto-publish “skeets” – Bluesky’s signature posts – alongside other social platforms, creating a centralized hub for community engagement. Continue reading
Funnel (www.funnel.io), the marketing intelligence platform, and market insights company Ravn Research (ravnresearch.com) have today released a report on the state of global marketing department and agency relations. You can download the report here: page.funnel.io/access-agency-acceleration Continue reading
Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading
Xiaomi’s International Internet Business Department (IIB), the global strategic internet business arm of the Chinese smartphone company, presented its customer success solutions for game developers in collaboration with Xapads, a leading digital marketing platform at the Game Developers Conference (GDC) in San Francisco last week. Both parties revealed their competitive advantages in boosting user growth, offering a brand new and one-stop solution package for game developers. Continue reading
Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading
ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading
By Samuel Woodhams | Digital rights researcher and journalist
| Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.” Continue reading |