Category Archives: Media

16May/25

Celestine Achi: Pioneering AI PR in Africa

May 16, 2025MediaArtificial intelligence, Celestine Achi, Computational neuroscience, Cybernetics, Data scienceadmin

This source, presented as a press release, focuses on Celestine Achi, described as a pioneer in AI communications in Africa. It highlights his work in reshaping Public Relations (PR) strategy through various educational tools and frameworks. The text details his initiatives, including a book titled “AI-Powered PR”, an interactive game, and the AI-PR Maturity Model™, all designed to equip professionals with the skills needed for an AI-driven media landscape. The article also introduces the TABS-D™ framework, a practical methodology for implementing AI in PR, and references a goal to train 100,000 African communicators in AI literacy by 2030. Ultimately, the source portrays Achi as a key figure driving African leadership in the application of AI within the communications sector. Continue reading

08May/25

Unleashing the Power of NotebookLM

May 8, 2025MediaAlphabet Inc., Aravind Srinavas, Artificial intelligence, Computational linguistics, Computational neuroscience, Deep learning, Google Drive, Google Search, NotebookLM, Question answering, STORM, Who is ChatGPTadmin

May 8, 2025 /Mpelembe Media/ — This ebook, created in partnership with Google Cloud, introduces and explains NotebookLM, an AI research and learning assistant developed by Google. It highlights NotebookLM’s capabilities in analysing user-provided sources like documents, videos, and web pages to provide accurate, contextually relevant answers and precise citations. Continue reading →

03May/25

Perfect storm of tech bros, foreign interference and disinformation is an urgent threat to press freedom

May 3, 2025MediaBrazil, China, Creative Commons, Deception, Disinformation, Disinformation attack, Donald Trump, Elon Musk, Fake news, Hungary, India, Internet manipulation and propaganda, Jair Bolsonaro, Jeff Bezos, Journalism, Lying, Mark Zuckerberg, Media manipulation, Misinformation, Moldova, Propaganda, Propaganda techniques, Robert Fico, RT, Russia, SHUTTERSTOCK, Slovakia, Tom Felle, Twitter, Ukraine, United Kingdom, United States, Viktor, VOICE OF AMERICAadmin

Tom Felle, University of Galway

Media freedom has long been essential to healthy democracy. It is the oxygen that fuels informed debate, exposes corruption and holds power to account. But around the world, that freedom is under sustained attack.

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06Jan/25

Google Vids: AI-Powered Video Communication

January 6, 2025Media.google, Alphabet Inc., Artificial intelligence, Digital marketing, Generative artificial intelligence, Google AI, Google Drive, Google Vids, Google Workspaceadmin

Jan. 6, 2025 /Mpelembe Media/ — Google Vids, a new AI-powered video creation tool integrated with Google Workspace, is highlighted as a solution to overcome communication challenges in today’s busy work environment. Continue reading →

02Jan/25

Patricia Green Rodgers transforms the pain of abandoning her artistic dream into a powerful force for social good.

January 2, 2025MediaAngélique Kidjo, Fon people, Paris, Patricia Green Rodgers, Pittsburgh, Rodgers, United Kingdom, United States, Yvonne Thompsonadmin

Jan. 1, 2025 /Mpelembe Media/ — Patricia Green Rodgers’ article details her journey from aspiring artist to social entrepreneur, highlighting the pivotal role her artistic background played in shaping her career and her focus on empowering women. Here’s a summary of the key takeaways: Continue reading →

01Jan/25

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

January 1, 2025Media.google, Advertising, Consumer behaviour, Creative analytics, Digital marketing, Market segmentation, Online advertising, PRINCETON, Shopify, Targeted advertising, Udayan Bose, Visitor Recapture Rateadmin

PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading →

26Dec/24

What does the X exodus to Bluesky mean for journalism

December 26, 2024MediaBluesky, Craig Robertson, Creative Commons, Donald Trump, Elon Musk, Facebook, Frederic, Mastodon, Social media, Social networking services, Social software, Threads, Tweet, Twitter, Twitter under Elon Musk, United Kingdom, United Statesadmin

Craig Robertson, University of Oxford

When Elon Musk took over Twitter and changed its name to X, many users vowed to move to another platform. First was talk of a shift to Mastodon that never seemed to catch on. Then Meta tried to make Threads appealing by linking the app to Instagram – but this hasn’t had much cut-through either.

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26Dec/24

UrbanGeekz Ranked One of the Top 10 ‘Best Tech Blogs’ Online

December 26, 2024MediaBlog, Diaries, Journalism, New media, Online journalism in India, Online newspaper, Web 2.0admin

Independent Black-owned digital platform UrbanGeekz has been ranked among the Top 10 Best Tech Blogs on Ranker’s list of the most impactful technology news sites on the Internet. Continue reading

25Dec/24

Roborock makes history with out-of-this-world video campaign

December 25, 2024MediaHome automation, Houston, Roborock, Robot, Robotic vacuum cleaner, Vacuum, Vacuum cleaner, Xiaomiadmin

Adcetera, a Houston-based digital marketing agency, announces the launch of a historic video campaign in partnership with Roborock, one of the world’s leading robot vacuum brands. The campaign, centered around the theme “Beyond Limits,” culminated in the Roborock S8 MaxV Ultra being launched 120,000 feet above the Earth, making it the first robot vacuum in space. Continue reading

06Dec/24

Film USA Brings Hollywood to London at FOCUS Locations Show 2024

December 6, 2024MediaAdvertising, Communication design, Film commission, United Statesadmin

Film USA, the association of U.S. Film Commissions, is excited to announce its highly anticipated return to the FOCUS Locations Show (December 10–11, 2024 at London’s Business Design Centre). As the ultimate gathering for global content creators in film, TV, advertising, and gaming, FOCUS provides a unique opportunity to explore the exceptional locations and resources available across the United States. Meet U.S. Film Commissions representing the diverse landscapes, incentives, and world-class facilities that make the U.S. one of the most sought-after destinations for productions of all scales. Continue reading