Category Archives: Media
Comscore Releases the Ranking for Gambling & Lotteries in Social Media for the UK
Comscore, Inc. (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the ranking of top social properties by engagement for the Gambling & Lotteries category in the UK based on January 2023 data. Continue reading
Superbrands UK list of the most iconic brands in the country
Consumers’ changing lifestyle and behaviour have been reflected in the iconic brands that have achieved 2023 Consumer Superbrand Status, with Rolex showing it can stand the test of time, alongside Lego, Samsung and Mastercard. Continue reading
Unlike with academics and reporters, you can’t check when ChatGPT’s telling the truth
Blayne Haggart, Brock University
Of all the reactions elicited by ChatGPT, the chatbot from the American for-profit company OpenAI that produces grammatically correct responses to natural-language queries, few have matched those of educators and academics.
Media-Influencer partnerships are a win-win. Here are 5 ways to get started.
Jessica Vomiero, Jan 19 —
News outlets and traditional media publishers have long viewed the growing volume of social influencers as direct competition for their audience’s attention and loyalty. In Cision’s 2022 State of the Media Report, 14% of journalists told us that instances of influencers bypassing traditional media were one of their biggest challenges of the year. Continue reading
The online ‘hierarchy of credibility’ that fuels influencers like Andrew Tate
Paul TJ French, Liverpool John Moores University
The arrest of influencer Andrew Tate in Romania on charges of sex trafficking and sexual abuse will do little to deter his supporters. For some time now, those outside his sphere of influence have looked on bemused as to how he appears to have accumulated so much power over young people.
Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Carl W Jones, University of Westminster
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.
New in Peach: Send ads to Netflix
Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.
To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy. Continue reading
Project Liberty To Help Launch Frances Haugen’s “Duty of Care” Initiative Aimed at Combating Social Media Harms
Today Project Liberty announced a collaboration with Frances Haugen’s “Beyond The Screen” nonprofit to advance a new, open-source effort aimed at holding social networking platforms accountable for harmful practices and reducing social media’s negative impacts. This “Duty of Care” initiative will pool expertise from nonprofit leaders, academics, litigators, and technologists who study the harms created and exacerbated by social media, and also work to identify best practices and deter harmful activities and outcomes. Continue reading
Online reviews are broken – here’s how to fix them
Vasilis Katos, Bournemouth University
It’s a crime story fit for the digital era. It was recently reported that a number of restaurants in New York had been targeted by internet scammers threatening to leave unfavourable “one-star” reviews unless they received gift certificates. The same threats were made to eateries in Chicago and San Francisco and it appears that a vegan restaurant received as many as eight one-star reviews in the space of a week before being approached for money.