Category Archives: Media

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

21May/23

The European Media Industry Outlook

The European Commission has published its first ever European Media Industry Outlook, which provides an overview of the state of the European media industry in 2023. The report identifies a number of key trends that are shaping the industry, including: Continue reading

17May/23

Wilbur Smith IP Rights up for sale – ACF Investment Bank have been hired to handle the sale process

The market is buzzing with excitement over this once in a lifetime opportunity to acquire, Wilbur Smith’s IP Rights, one of the world’s bestselling authors in the adventure and historical fiction genre known for his action-packed storylines and vivid depictions of Africa and its history. He has published over 50 novels, has sold 140 million copies (more than Ian Fleming) and generated sales in excess of £1.6bn worldwide. Continue reading

13May/23

Who is Linda Yaccarino? Here is what we know

Linda Yaccarino is a media executive who has spent the past 12 years at NBCUniversal, where she most recently served as chairman of global advertising and partnerships. She is widely respected in the advertising industry for her ability to build relationships with brands and create innovative marketing campaigns. In 2021, she was named by AdAge as one of the most powerful women in media. Continue reading

12May/23

Tsunami of taxes

By Kim Harrisberg | South Africa correspondent

Kenyan influencers’ popularity may soon be costing them, with the government recently proposing new taxes targeting the digital economy, including for content creators.

Under the Finance Bill 2023, multiple amendments aim to grow the government’s tax base which has seen substantial deficits resulting in even government salaries being delayed. Continue reading

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

02May/23

Buzzfeed News: sad demise of a clever, innovative site that led the way in digital journalism

Sean Dodson, Leeds Beckett University

Buzzfeed News, once a shining star of digital journalism, has announced it will shut its award-winning news division for good, laying off about 60 journalists in a move its founding editor, Ben Smith, described as “the end of the marriage between social media and news”.

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29Apr/23

Richard Sharp leaves the BBC after conflict of interest

April 28, 2023 /Media/ — Richard Sharp resigned as Chairman of the BBC on April 28, 2023, after a report found he had breached rules on public appointments by failing to declare his connection to a secret £800,000 loan made to Boris Johnson.

The report, by the UK commissioner of public appointments, found that Sharp had created a “potential perceived conflict of interest” by not disclosing his knowledge of the loan when he was appointed to the BBC board in 2020. Continue reading

28Apr/23

Google Reader Revenue Manager for Publishers includes Subscription and Paywall Service

April 27, 2023 /Media/ — Google is offering to smooth the subscription process for publishers and readers by providing a platform that allows publishers to sell subscriptions directly to readers. This platform, called Google Reader Revenue Manager, will allow publishers to create and manage their own subscription plans, as well as collect payments from readers. Continue reading

26Apr/23

Text messages sent by Tucker Carlson that set off a crisis at Fox News

April 27, 2023 /Media/ — In 2023, Fox News was sued by Dominion Voting Systems for defamation after the network and its hosts, including Tucker Carlson, repeatedly aired false claims that the company’s voting machines were used to rig the 2020 election in favor of Joe Biden. As part of the lawsuit, Dominion subpoenaed a trove of internal text messages and emails from Fox News employees.
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