May 15, 2023 /Business/ — The rivalry between Adidas and Nike for the hip hop market was a major factor in the iconic status of Air Jordans. In the early 1980s, Adidas was the dominant force in the basketball shoe market, with stars like Kareem Abdul-Jabbar and Magic Johnson wearing their shoes. However, Nike signed Michael Jordan in 1984, and the Air Jordan line quickly became popular among young people, particularly in the hip hop community. Continue reading
LL Cool J, an American rapper, actor, and television personality. He is best known for his hip hop music, which has sold over 30 million records worldwide. His biggest hit single is “I Need Love,” which reached number one on the Billboard Hot R&B/Hip-Hop Songs chart in 1988. He has also had success in acting, appearing in films such as “Independence Day,” “Scream 2,” and “The Last Dragon.” In 2002, he starred in the television series “NCIS: Los Angeles” as Special Agent Sam Hanna.
Here are some of LL Cool J’s most notable achievements: Continue reading
The quote “Impossible is nothing” is often misattributed to Muhammad Ali, but it was actually created by two advertising professionals, Aimee Lehto and Boyd Coyner. The quote was used in an advertising campaign for Adidas in the early 2000s. Continue reading
DJ Shinki is a popular DJ and producer from Singapore. He is known for his unique mixing style, which often combines elements of hip hop, R&B, and electronic music. Continue reading
Roobet, the pioneering entertainment brand and one of the world’s fastest-growing crypto casinos, has announced its biggest-ever giveaway in company history, all thanks to their newly appointed Chief Ganjaroo Officer, Snoop Dogg. The campaign, ‘Make it Rain with Snoop Dogg,’ is a product of the groundbreaking partnership between Snoop and Roobet as they continue to push the boundaries of digital entertainment – this time, by leaning into cultural phenomena that have historically been ‘too taboo’ for brands. Continue reading
Adam de Paor-Evans, University of Plymouth
De La Soul is one of the most significant and iconic groups in the history of hip hop. Comprising three members, Trugoy The Dove, Posdnous and Maseo, De La Soul worked together for 35 years releasing innovative music, touring and collaborating with artists from a range of genres until Trugoy’s death in February 2023.
Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced today the “Rock The Bells Cruise: A Hip-Hop Experience” in partnership with Sixthman, the industry leader in immersive music and lifestyle festivals at sea. Setting sail from Miami to the Bahamas on November 13 – November 17, 2023, the cruise is the first of its kind, offering an all-inclusive four-day, four-night Hip-Hop experience aboard the Norwegian Pearl. Continue reading