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Mpelembe Network > Technology > Innovation > Deezer defines the power of music in engaging campaign to attract Gen Z

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

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