Jan. 29, 2026 /Mpelembe Media/ — The commercial partnership between two globally recognized brands, Absolut and McIlhenny Company, has produced a spicy vodka infused with the essence of Tabasco Sauce. This new spirit, crafted without added sugar or gluten, utilizes the fermented red pepper mash distinctive to the iconic hot sauce. The collaboration capitalizes on a surging market demand for adventurous, heat-focused flavors in the beverage industry. To support the launch, a visual marketing campaign was filmed in Iceland to metaphorically link the product’s intensity to volcanic activity. Both companies emphasize their shared longstanding heritage and commitment to using natural ingredients during the production process. Continue reading →