Tag Archives: Simulation

23Nov/25

Digital Twins: Why They are Important

Nov. 23, 2025 /Mpelembe Media/ — What are Digital Twins?

A Digital Twin is a virtual replica of a physical object, system, or process that uses real-time data to accurately reflect its real-world counterpart’s behavior, performance, and conditions.

It creates a dynamic link between the physical world and the digital world, allowing for continuous monitoring, simulation, and analysis. Continue reading

31Oct/25

RoarFun’s Formula Simulator Boosts Retail Brand Activation

The company describes how it leveraged a Formula simulator to transform a retail space into an immersive experience, generating thousands of smiles and millions of logo views for the client. The release highlights that in modern retail, emotion and experience are critical drivers of engagement, leading to measurable social media activity and increased brand awareness. RoarFun’s strategy includes integrating client identity across the digital experience, such as on leaderboards and vehicle livery, to ensure continuous visual exposure and organic reach. Continue reading