Amidst the ongoing discussions about the Formula 1 regulations for 2026, a radical concept could disrupt the future of the sport. PHANTASIA Consulting analysed the drivers behind the most exciting times in Formula 1 and decoded the key factor of a golden era: technological freedom. Based on their findings, the marketing strategists developed a new approach for Formula 1. Continue reading
Bertie Vidgen, Alan Turing Institute and Angus Redlarski Williams, Alan Turing Institute
As the new Premier League football season gets underway, a few things are certain. There will be goals, drama and excitement, and unfortunately, players will be subjected to vile abuse on social media.
At the recently concluded World Athletics Championships in Eugene, Oregon, athletes signed with adidas won one race after another, scoring a total of 24 medals (8 gold, 6 silver, and 10 bronze) and breaking one world record, two World Championship records, and one U.S. record. Continue reading
Pepsi MAX® celebrates the UEFA Women’s EURO 2022 triumph by projecting onto iconic British landmarks one unmissable statement; It’s Home. Cast on the White Cliffs of Dover and in the hometowns of players, the projections reflect the immense pride of the country and the tournament’s lead sponsor. Continue reading
John Williams, University of Leicester
Along with 27,444 other people, I was in Milton Keynes for the Women’s European Championship semi-final between Germany and France on Wednesday night. It was a high-quality, hard-fought contest, the Germans eventually toughing it out over the more skilful French, winning through to the final where they meet the host nation, England, in a highly anticipated match.
OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League, UEFA Super Cup, and UEFA Youth League Finals for the upcoming next two seasons. Continue reading