Tory Burch is now the official outfitter of the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. In June, sports icon and equality champion Billie Jean King joined Burch on stage at the Tory Burch Foundation’s third Embrace Ambition summit to announce the partnership. Continue reading
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Continue reading
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced its line-up of events for the 2022/2023 winter season, which are set to create excitement and elevate the destination experience of the UAE capital. Continue reading
Isobel Archer
Published: September 27, 2022 | Business & Human Rights Resource Centre
Isobel Archer is the Gulf Programme Manager at the Business & Human Rights Resource Centre.
Today is International Tourism Day and David Beckham’s latest glossy video promo for Qatar Tourism, which is being heavily promoted by the forthcoming World Cup hosts, will likely make it into one of your social feeds.
In it, Doha appears shining and luxurious; endless glass skyscrapers, hotels, parks and plazas form the horizon as Beckham tours the souqs and riviera. Continue reading
https://www.youtube.com/watch?v=tcQcLNFtfBw
#THIRSTYFORMORE – Today, Pepsi MAX® has announced the launch of ‘Thirsty For More’, a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs. Continue reading
The Rugby League World Cup (RLWC) 2021 is set to kick off with a match between England and Samoa men on 15 October at St James Park and conclude in Manchester with the wheelchair final on 18 November and the men’s and women’s finals in a spectacular double header at Old Trafford on 19 November. Continue reading
Amidst the ongoing discussions about the Formula 1 regulations for 2026, a radical concept could disrupt the future of the sport. PHANTASIA Consulting analysed the drivers behind the most exciting times in Formula 1 and decoded the key factor of a golden era: technological freedom. Based on their findings, the marketing strategists developed a new approach for Formula 1. Continue reading
Bertie Vidgen, Alan Turing Institute and Angus Redlarski Williams, Alan Turing Institute
As the new Premier League football season gets underway, a few things are certain. There will be goals, drama and excitement, and unfortunately, players will be subjected to vile abuse on social media.
At the recently concluded World Athletics Championships in Eugene, Oregon, athletes signed with adidas won one race after another, scoring a total of 24 medals (8 gold, 6 silver, and 10 bronze) and breaking one world record, two World Championship records, and one U.S. record. Continue reading
Pepsi MAX® celebrates the UEFA Women’s EURO 2022 triumph by projecting onto iconic British landmarks one unmissable statement; It’s Home. Cast on the White Cliffs of Dover and in the hometowns of players, the projections reflect the immense pride of the country and the tournament’s lead sponsor. Continue reading