Shop Smart and Feel Confident – Study Shows Fashion Consumers in the U.K. Prioritise Affordability, Quality, and Unique Style

Fashion doesn’t need to come with a high price tag to offer long lasting value, according to recent research conducted on behalf of global fashion and lifestyle online retailer SHEIN by The Harris Poll. The research, which asked more than 1,000 U.K. adults ages 18 and older about their fashion consumption habits, reveals that a strong majority (90%) do not equate low priced fashion items with being of low value, while half of all shoppers say they wouldn’t be able to afford a fashionable wardrobe without lower-cost brands like SHEIN. Continue reading