Tag Archives: Boston Consulting Group

26Jan/26

European Competitiveness Barometer: A Vision for Economic Strength

Economy

Jan. 25, 2026 /Mpelembe Media/ — These reports from Boston Consulting Group examine the urgent need for economic revitalization across Europe to prevent the region from falling behind global competitors. Survey data reveals a rare consensus between corporate executives and the general public, with both groups demanding radical regulatory overhauls rather than minor adjustments. To achieve this, respondents advocate for deeper EU integration and suggest that private sector leaders should take a more direct role in shaping public policy. The sources also highlight specific priority areas for growth, including technology, energy, and defense, while warning that initial optimism regarding trade reforms is beginning to fade. Ultimately, the text serves as a call to action for European institutions to abandon outdated bureaucratic models in favor of business-led innovation. Continue reading

 

03Dec/25

Agentic Marketing: Reshaping the CMO Operating Model

Business, , , , , ,

Dec. 03, 2025 /Mpelembe Media/ — This report from Boston Consulting Group (BCG) addresses the critical need for marketing leaders to rapidly adopt Agentic AI, characterizing the shift as a necessary race for competitive advantage. Unlike previous automation tools, these autonomous systems promise to fundamentally reconfigure the entire marketing workflow, enabling them to make decisions and learn across cycles. The primary benefit highlighted is the potential to triple marketing ROI, speed, and volume through extensive automation, spanning everything from generating market insights to personalizing customer actions at scale. To successfully implement this transformation, the marketer’s role must evolve from a specialist to an orchestrator in chief of intelligent agents, backed by robust data architecture and governance. BCG advises CMOs to abandon slow pilots in favor of a focused 9- to 12-month roadmap to achieve enterprise-level integration and define the next era of growth. Continue reading →

03Dec/25

The $7 Trillion Green Economy: A CEO Blueprint

Economy, , , , , , ,

Dec. 03, 2025 /Mpelembe Media/ — This report highlights key findings from a joint report by the World Economic Forum (WEF) and the Boston Consulting Group (BCG) regarding the immense growth of the global green economy. The document states that this sector has already surpassed $5 trillion and is projected to reach over $7 trillion by 2030, growing faster than every major sector except technology. This economic resilience is supported by substantial cost declines in essential technologies, which now make climate solutions addressing 55% of global emissions cost-competitive. The report also underscores that China is cementing its role as the global leader in green technology through overwhelming investment, innovation, and production capabilities. To assist corporate leaders, the report concludes by providing a “CEO Guide” that outlines strategies for successful growth, focusing on factors like technology maturity and close regulatory shaping. Continue reading