Tag Archives: Engagement marketing

31Oct/25

RoarFun’s Formula Simulator Boosts Retail Brand Activation

The company describes how it leveraged a Formula simulator to transform a retail space into an immersive experience, generating thousands of smiles and millions of logo views for the client. The release highlights that in modern retail, emotion and experience are critical drivers of engagement, leading to measurable social media activity and increased brand awareness. RoarFun’s strategy includes integrating client identity across the digital experience, such as on leaderboards and vehicle livery, to ensure continuous visual exposure and organic reach. Continue reading

26Oct/22

CLAIRE’S LAUNCHES SHIMMERVILLE, AN IMMERSIVE DIGITAL WORLD, ON ROBLOX

Today, Claire’s Stores, Inc. debuts ShimmerVille, a transformative digital world to explore, work, play, shop and connect with friends. ShimmerVille is a completely original franchise which channels the influence of global online platform Roblox for immersive shared experiences and harnesses Claire’s purpose of empowering self-expression and personal style. With endless possibilities for engagement, Claire’s invites Gen ‘Zalpha’ into a virtual community space within the Metaverse. Continue reading