Category Archives: Music

20Sep/23

PEPSI MAX® CONTINUES ITS HIP HOP CELEBRATIONS BY UNVEILING THREE MURALS IN THE UK’S CAPITAL THAT PAY TRIBUTE TO THE NOTORIOUS B.I.G.

Pepsi MAX® is continuing its 50th Anniversary of Hip Hop celebrations by unveiling a series of murals across London in honour of one of the genre’s most prolific icons: The Notorious B.I.G. The unveiling of these tributes follows last month’s announcement that Pepsi MAX has teamed up with The Notorious B.I.G. Estate to mark the music genre’s landmark milestone, and pay homage to Biggie’s enduring legacy that is still revered and loved today. Continue reading

25Aug/23

Cinematic Laboratory Unveils ‘War of the Worlds 2023 AI’ Concept Music Album: Unleashing the Power of AI in the Narrative Music Style.

Welcome to the immersive musical world of modular artist Cinematic Laboratory as the Lab unveils its latest sonic endeavor, “War of the Worlds 2023 AI”. The album showcases a fusion of an audio comic with music, 3D field recordings, cutting-edge AI text-to-speech dialogs and Chat GPT ghostwriting. By combining handmade sounds, real analog voltage, and digital magic, Cinematic Laboratory is stretching the boundaries of 21st century ‘bedroom’ music production. Continue reading

19Aug/23

International Rock Star YOSHIKI Makes Directorial Debut with Music Documentary Film YOSHIKI: Under The Sky

The music documentary film YOSHIKI: UNDER THE SKY will have its international premiere on September 7 at the AMC Empire 25 in New York City’s Times Square, featuring the world-renowned musician and composer YOSHIKI leading a global concert featuring today’s top musical artists. Continue reading

15Aug/23

We Intend To Cause Havoc

Zamrock is popular for a few reasons. First, it is a unique and vibrant genre of music that blends African traditional music with Western psychedelic rock. This creates a sound that is both familiar and exotic, and it has a lot of appeal to people who are looking for something new and exciting. Continue reading

14Aug/23

Hip-hop at 50: how the sights, sounds and moves of the music spread across the world

Adam de Paor-Evans, University of Plymouth

On August 11 1973, DJ Kool Herc and his sister Cindy threw the now legendary Back To School jam in the recreation room of 1520 Sedgewick Avenue in The Bronx, New York.

Herc’s party represented a coming together of music and the start of something new. The Bronx crowd did not want the dancehall sounds Herc had begun to play. They wanted soul and the tough percussion of funk. So, Herc changed up the sound and used the main switch for the lights like a strobe-light to add atmosphere. Little did they know, that his event would be commonly accepted by the hip-hop fraternity worldwide as the starting point of what was to become one of the most important creative movements of the last century.

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13Aug/23

Why is hip hop culture so strong in the philippines?

Aug 12 2023 — Alex Bruce is a 13-year-old Filipino rapper who is making waves in the hip hop scene. She is known for her unique style, her powerful lyrics, and her energetic live performances.

Alex Bruce started rapping at the age of 10. She quickly gained a following for her talent and her ability to connect with her audience. In 2022, she released her debut single, “Dime Girls.” The song was a commercial success and it helped to establish Alex Bruce as a major force in the Filipino hip hop scene. Continue reading

01Aug/23

Hip Hop is beyond Drake memes. It’s a phenomenon

July 31, 2023 /Entertainment/ — Hip hop has come a long way since its humble beginnings in the Bronx in the 1970s. It has evolved from a local street art form to a global phenomenon that encompasses all cultures and generations.

There are a number of factors that have contributed to hip hop’s rise to popularity. One of the most important factors was the release of the Sugarhill Gang’s “Rapper’s Delight” in 1979. This song was the first rap single to reach the top 40 of the Billboard charts, and it helped to introduce hip hop to a wider audience. Continue reading

31Jul/23

PEPSI MAX® ANNOUNCES B.I.G COLLABORATION TO CELEBRATE THE 50TH ANNIVERSARY OF HIP HOP AND THE LEGACY OF THE NOTORIOUS B.I.G

This year, the world will celebrate the 50th Anniversary of Hip Hop – the music genre and cultural movement that changed the world. To celebrate this milestone and pay tribute to Hip Hop’s everlasting cultural impact, Pepsi MAX® is announcing a partnership and international campaign that honours and amplifies the legacy of one of the genre’s most iconic artists: The Notorious B.I.G. Continue reading