Today at CES® 2024, the L’Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair*1 while also drying hair faster*2 with optimized heat flow across multiple hair types, and up to 31% less energy consumption*3. Continue reading
Tag Archives: L’Oréal
L’Oréal groupe OFFICIALLY OPENS NEW UK HEADQUARTERS IN WHITE CITY
Today French Ambassador to the UK Ms Hélène Duchêne, Deputy Mayor for Business Rajesh Agrawal and Leader of Hammersmith & Fulham Council, London Councilor Stephen Cowan joined L’Oréal UK & Ireland Managing Director & Chairman Thierry Cheval to officially open the L’Oréal Groupe’s new headquarters. Continue reading
L’Oréal Paris U.S. Releases Limited-Edition Color Riche Lipstick “Red My Lips” in Support of Anti-Street Harassment Initiative
L’Oréal Paris U.S., the #1 global beauty brand, today announced the launch of a new limited-edition Color Riche lipstick “Red My Lips” in shade “Le Rouge Liberté,” as part of its Stand Up Against Street Harassment program in an effort to encourage safe bystander intervention with color expression. The new lipstick, inspired by the brand’s work with NGO partner Right To Be, will donate 100 percent of the proceeds* from each lipstick sold to the charity partner, which will help to train more people in how to safely and effectively intervene in situations of street harassment. Continue reading