Nov. 17, 2025 /Mpelembe Media/ —   The GNI Future Formats Accelerator 2025  focuses on “Supporting Long-Term Success” with a masterclass titled “From Reach to Revenue: Monetising Next-Gen News Formats.” A key section addresses the challenges and opportunities in monetising Gen Z audiences, highlighting their preference for trustworthy, flexible, and visually driven content, and their willingness to pay for news that aligns with their identity. The documents explore three primary monetisation methods: direct monetisation (including student discounts and tiered offerings like those from The Economist), on-platform monetisation (using platforms such as YouTube and Apple Podcasts), and sponsored content. Continue reading →