Oct. 31, 2025 /Mpelembe Mdia/ —  A  June 2025 report commissioned by Google that examines the near-term evolution of video buying within media agencies. The report argues that the function of TV/Video buying is becoming increasingly complex, driven by evolving definitions of “TV,” the rise of digital and connected TV (CTV), and marketers’ growing demands for customisation, flexibility, and performance-based outcomes. Continue reading →