Category Archives: Media

26Dec/24

What does the X exodus to Bluesky mean for journalism

Craig Robertson, University of Oxford

When Elon Musk took over Twitter and changed its name to X, many users vowed to move to another platform. First was talk of a shift to Mastodon that never seemed to catch on. Then Meta tried to make Threads appealing by linking the app to Instagram – but this hasn’t had much cut-through either.

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25Dec/24

Roborock makes history with out-of-this-world video campaign

Adcetera, a Houston-based digital marketing agency, announces the launch of a historic video campaign in partnership with Roborock, one of the world’s leading robot vacuum brands. The campaign, centered around the theme “Beyond Limits,” culminated in the Roborock S8 MaxV Ultra being launched 120,000 feet above the Earth, making it the first robot vacuum in space. Continue reading

06Dec/24

Film USA Brings Hollywood to London at FOCUS Locations Show 2024

Film USA, the association of U.S. Film Commissions, is excited to announce its highly anticipated return to the FOCUS Locations Show (December 10–11, 2024 at London’s Business Design Centre). As the ultimate gathering for global content creators in film, TV, advertising, and gaming, FOCUS provides a unique opportunity to explore the exceptional locations and resources available across the United States. Meet U.S. Film Commissions representing the diverse landscapes, incentives, and world-class facilities that make the U.S. one of the most sought-after destinations for productions of all scales. Continue reading

25Nov/24

Cision to Transform AI-Powered Communications in Collaboration with Google Cloud

CHICAGONov. 20, 2024 /PRNewswire/ — Cision, a global leader in communications software, today announced a collaboration with Google Cloud to advance the capabilities of its AI-driven communication solutions. Through this endeavor, Cision will harness Google Cloud’s generative AI (gen AI) technologies to supercharge its suite of products across PR Newswire, CisionOne, Brandwatch, and Streem, delivering unmatched innovation to its customers. Continue reading

31Oct/24

Project Liberty to convene global leaders at inaugural Summit on the Future of the Internet, with POLITICO and The Onion as exclusive media partners

On November 21-22, Project Liberty–a non-partisan organization founded by civic entrepreneur Frank McCourt to enable people to take back control of their digital lives by reclaiming a voice, choice, and stake in a better internet–will host its first-ever Summit on the Future of the Internet in Washington, D.C. The first day’s programming will be hosted by Project Liberty Institute at Georgetown University’s newly inaugurated McCourt School of Public Policy just steps from the U.S. Capitol. Continue reading

03Oct/24

Agency Hackers and Wix Studio Unveil Agency Forecast Report

Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, in collaboration with Agency Hackers, one of the world’s largest communities for independent agencies, today releases the Agency Forecast Report. This report dives into the current state of the agency world, spotlighting key trends, emerging challenges, and new opportunities shaping the marketing industry. Continue reading

26Sep/24

U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News

New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market. Continue reading

18Sep/24

IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have today announced the collaborative release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until the 1st of November 2024, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. They are designed to unlock the potential of this growing channel and help capture budgets traditionally allocated to linear TV and out-of-home (OOH). Continue reading