Category Archives: Media

22Sep/23

Rupert Murdoch and the rise and fall of the press barons: how much power do newspapers still have?

Simon Potter, University of Bristol

Global media tycoon Rupert Murdoch has announced his retirement as chairman of Fox and News Corp, making way for his son Lachlan. He has been demonised as a puppet master who would pull the strings of politicians behind the scenes, as a man with too much power. But what influence did he and his fellow media moguls really wield?

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21Sep/23

The global survey of what news organisations are doing with artificial intelligence report produced by JournalismAI

Sept. 20, 2023 /Media/– In this comprehensive report,  more than 120 editors, journalists, technologists and mediamakers from 105 organisations across 46 different countries shared their insights and experience on what news organisations are doing with AI. Continue reading

19Sep/23

Fenwick launches its first ever Ad Campaign

From 18th September 2023, Fenwick will be seen across the UK from Edinburgh to Bristol and Birmingham to London with the images designed for maximum impact. The campaign will be experienced across billboards from Old Street Roundabout and Edinburgh Picardy Place to Dalston Junction, through underground station takeovers, across the public transport network, and on the ground via guerilla activity. Continue reading

18Sep/23

Prominent dark sides and hidden agendas of social media moderators

Mon, Sep 18 — It is important to note that not all social media moderators are motivated by these dark sides and hidden agendas. Many moderators are genuinely trying to create a safe and welcoming environment for users. However, the power that social media moderators wield means that it is important to be aware of the potential for abuse. Continue reading

19Jun/23

AD NET ZERO MAKES SCIENCE-BASED TARGETS REPORTING MANDATORY FOR SUPPORTERS

Ad Net Zero supporters, global, and at a national level, are now required to set a public science-based net zero target. This can be done through either the Science Based Targets initiative, a commitment to the UN Race to Zero (including via the SME Climate Hub), The Climate Pledge, or other comparable alternatives. Supporters will also now be required to measure and report their progress annually. Targets will need to be created within 12 months if not already in place and Ad Net Zero will provide guidance to help supporters set, measure and report. An analysis of the industry’s path to net zero, based on the Ad Net Zero’s Global Group publicly reported targets, has been published on adnetzero.com, sharing how many of the industry’s biggest organisations are committing to decarbonisation and by what point. Continue reading

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

21May/23

The European Media Industry Outlook

The European Commission has published its first ever European Media Industry Outlook, which provides an overview of the state of the European media industry in 2023. The report identifies a number of key trends that are shaping the industry, including: Continue reading

17May/23

Wilbur Smith IP Rights up for sale – ACF Investment Bank have been hired to handle the sale process

The market is buzzing with excitement over this once in a lifetime opportunity to acquire, Wilbur Smith’s IP Rights, one of the world’s bestselling authors in the adventure and historical fiction genre known for his action-packed storylines and vivid depictions of Africa and its history. He has published over 50 novels, has sold 140 million copies (more than Ian Fleming) and generated sales in excess of £1.6bn worldwide. Continue reading

13May/23

Who is Linda Yaccarino? Here is what we know

Linda Yaccarino is a media executive who has spent the past 12 years at NBCUniversal, where she most recently served as chairman of global advertising and partnerships. She is widely respected in the advertising industry for her ability to build relationships with brands and create innovative marketing campaigns. In 2021, she was named by AdAge as one of the most powerful women in media. Continue reading

12May/23

Tsunami of taxes

By Kim Harrisberg | South Africa correspondent

Kenyan influencers’ popularity may soon be costing them, with the government recently proposing new taxes targeting the digital economy, including for content creators.

Under the Finance Bill 2023, multiple amendments aim to grow the government’s tax base which has seen substantial deficits resulting in even government salaries being delayed. Continue reading