PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay’s, Doritos and Gatorade. At the Women’s UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul’s Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. Continue reading
Category Archives: Football
Manchester United to Face Off Against Arsenal in Historic Matchup at MetLife Stadium July 22
Two of the world’s most iconic soccer clubs, Manchester United and Arsenal, will meet for the first time in the U.S. on July 22 at MetLife Stadium, as announced today by Tom Braun, Senior Vice President of Soccer & Business Operations and Business Development, AEG.
Manchester United and Arsenal are two of the most famous and successful clubs in English football, with 114 major trophies between them and a long history of thrilling and intensely competitive encounters. However, they have never played each other before in the U.S. This match will offer fans an unprecedented opportunity to witness the storied rivalry between these powerhouse clubs in action. Continue reading
1993 Zambia National Football Team plane crash remembered
April 27, 2023 /Sports/ — On April 27, 1993, a Zambian Air Force plane carrying the Zambia national football team crashed into the Atlantic Ocean shortly after taking off from Libreville, Gabon. The plane was en route to Dakar, Senegal, for a World Cup qualifying match. All 30 people on board, including 18 players, were killed. Continue reading
Turkish Airlines Unites Three Football Legends in its New UEFA Champions League Film
Turkish Airlines, the first airline to become the official sponsor of the UEFA Champions League, released an exclusive UEFA Champions League film, “Chase the Ball,” before the finals which features Brazilian freestyler Adonias Fonseca’s adventures in the cities that hosted quarter finals and unites three iconic football legends, Ronaldinho, Steven Gerrard and Cafu, for the first time. Continue reading
TCL PARTNERS WITH ARSENAL TO ENHANCE CONSUMER ENGAGEMENT IN THE MIDDLE EAST, AFRICA AND EUROPE
TCL, a Global top 2 TV brand, has announced a new partnership with Arsenal Football Club. The collaboration will give Arsenal supporters in the UK, Middle East and Africa more opportunities to engage with the club, while also increasing TCL’s expanding footprint in sport by becoming the club’s Official Regional Consumer Electronics Partner in those markets.
With a mission to Inspire Greatness, TCL understands the impact sport has on people around the world and the new partnership aims to engage supporters around their common passion for football. Continue reading
EBET Anticipates England vs. France to be Company’s Largest Wagered-On Soccer Game
EBET, Inc. (Nasdaq: EBET), a leading global provider of advanced wagering products and technology, announced today that it expects the World Cup quarterfinal between England and France to be the company’s largest wagered-on soccer game to date. EBET’s main brands Karamba and BetTarget are anticipating high volumes of wagering for Saturday’s match, with a large percentage of their customer base from England. Customers can wager on more than 30 bets. France is the slight favorite. Continue reading
World Cup 2022: Fifa’s clampdown on rainbow armbands conflicts with its own guidance on human rights
Sophie King-Hill, University of Birmingham
The 2022 men’s World Cup host nation Qatar is known for its human rights abuses relating to women, migrant workers and those from the LGBTQ+ community. Same sex relationships in Qatar are illegal and punishable by up to seven years in prison. As Qatar is hosting one of the most popular global sporting events, these human rights abuses are now under scrutiny on the world stage.
Third Editon of ‘Women’s International Champions Cup Best XI Presented by Ally’ Team Announced
FIFA announces partnership with Globant to wide-ranging FIFA+ and multi-tournament agreement
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Continue reading
Reform must be the legacy of the Qatar World Cup
Isobel Archer
Published: September 27, 2022 | Business & Human Rights Resource Centre
Isobel Archer is the Gulf Programme Manager at the Business & Human Rights Resource Centre.
Today is International Tourism Day and David Beckham’s latest glossy video promo for Qatar Tourism, which is being heavily promoted by the forthcoming World Cup hosts, will likely make it into one of your social feeds.
In it, Doha appears shining and luxurious; endless glass skyscrapers, hotels, parks and plazas form the horizon as Beckham tours the souqs and riviera. Continue reading