The immersive journey, “The Messi Experience, A Dream Come True,” will debut in early 2024. It will then continue to visit all continents around the world over the next years. It will be produced and co-created by Primo Entertainment, the renowned mass events production company based in the United States, along with Moment Factory, the international multimedia entertainment studio based in Montreal. Continue reading
After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa men’s World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also reached its conclusion – the battle for “soft power”.