Tag Archives: Cision

19Jan/23

Media-Influencer partnerships are a win-win. Here are 5 ways to get started.

Jessica Vomiero, Jan 19 —

News outlets and traditional media publishers have long viewed the growing volume of social influencers as direct competition for their audience’s attention and loyalty. In Cision’s 2022 State of the Media Report, 14% of journalists told us that instances of influencers bypassing traditional media were one of their biggest challenges of the year. Continue reading