Foot Locker (NYSE: FL) proudly announces a month-long celebration of its 50th anniversary this September, featuring a series of events and the launch of a limited-edition sneaker and apparel collection in collaboration with Nike, adidas, New Balance, PUMA, and Converse. Continue reading
May 15, 2023 /Business/ — The rivalry between Adidas and Nike for the hip hop market was a major factor in the iconic status of Air Jordans. In the early 1980s, Adidas was the dominant force in the basketball shoe market, with stars like Kareem Abdul-Jabbar and Magic Johnson wearing their shoes. However, Nike signed Michael Jordan in 1984, and the Air Jordan line quickly became popular among young people, particularly in the hip hop community. Continue reading