May 15, 2023 /Business/ — The rivalry between Adidas and Nike for the hip hop market was a major factor in the iconic status of Air Jordans. In the early 1980s, Adidas was the dominant force in the basketball shoe market, with stars like Kareem Abdul-Jabbar and Magic Johnson wearing their shoes. However, Nike signed Michael Jordan in 1984, and the Air Jordan line quickly became popular among young people, particularly in the hip hop community. Continue reading
The quote “Impossible is nothing” is often misattributed to Muhammad Ali, but it was actually created by two advertising professionals, Aimee Lehto and Boyd Coyner. The quote was used in an advertising campaign for Adidas in the early 2000s. Continue reading
Amazfit, a leading global smart wearables brand of Zepp Health (NYSE: ZEPP), has teamed up with the award-winning digital health partner adidas Runtastic to provide unrivaled motivation for the diverse international athletic community, through industry-leading workout tracking and sharing. Continue reading