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Paul Ian Campbell, University of Leicester and Marcus Maloney, Coventry University
EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.