Tag Archives: Samantha Kerr

19Jan/23

How the Fifa20 video game reproduces the racial stereotypes embedded within football

Lutsenko_Oleksandr | Shutterstock

Paul Ian Campbell, University of Leicester and Marcus Maloney, Coventry University

EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.

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