Sports Metaverse company LootMogul is partnering with a leading sports marketing and commercial rights agency Six Sport, to support its strategic growth plans and expedite the adoption of blockchain gaming for sports organizations and athletes, delivering truly immersive sports fan experiences. Continue reading
Tag Archives: Esports
How the Fifa20 video game reproduces the racial stereotypes embedded within football
Lutsenko_Oleksandr | Shutterstock
Paul Ian Campbell, University of Leicester and Marcus Maloney, Coventry University
EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.