Craig Robertson, University of Oxford
When Elon Musk took over Twitter and changed its name to X, many users vowed to move to another platform. First was talk of a shift to Mastodon that never seemed to catch on. Then Meta tried to make Threads appealing by linking the app to Instagram – but this hasn’t had much cut-through either.
Metricool, a global social media management platform, is taking social media strategy to the next level with the launch of its Bluesky Social integration. Free and Premium Metricool users can now schedule, manage and auto-publish “skeets” – Bluesky’s signature posts – alongside other social platforms, creating a centralized hub for community engagement. Continue reading