Nov. 23, 2025 /Mpelembe Media/ — The “Future Formats Accelerator 2025”, specifically focuses onThe “”Scroll-Stopping Stories: How to break through with videos” event hosted by FT Strategies and the Google News Initiative. The core subject is the necessity for news publishers to adopt video content, both short-form and long-form, to effectively reach younger audiences, particularly Gen Z, who increasingly rely on platforms like TikTok and YouTube for news. Continue reading
Tag Archives: Video hosting
Monetizing Next-Gen News Formats and Experimentation
Nov. 17, 2025 /Mpelembe Media/ — The GNI Future Formats Accelerator 2025 focuses on “Supporting Long-Term Success” with a masterclass titled “From Reach to Revenue: Monetising Next-Gen News Formats.” A key section addresses the challenges and opportunities in monetising Gen Z audiences, highlighting their preference for trustworthy, flexible, and visually driven content, and their willingness to pay for news that aligns with their identity. The documents explore three primary monetisation methods: direct monetisation (including student discounts and tiered offerings like those from The Economist), on-platform monetisation (using platforms such as YouTube and Apple Podcasts), and sponsored content. Continue reading
Vionde app for 80s music collectors.
It is possible that YouTube will offer links to physical formats for streaming accounts in the future. This would be a way for collectors to purchase the physical copies of the music they love, while still being able to stream it on YouTube. It would also be a way for YouTube to generate more revenue from its streaming service. Continue reading
Brits app-sessed: New Builder.ai data reveals over 20 million can’t live without social media apps
The average Brit uses just 10 of the 17 apps on their phone according to new research from Builder.ai. Yet, over a third (35%) claim that they couldn’t live without using social media apps such as Facebook, Instagram and TikTok. The survey of 2,000 UK adults reveals all about Brits’ app habits, Continue reading
