Tag Archives: YouTube

23Nov/25

Video Strategy for Future News Formats

November 23, 2025MediaFacebook Reels, Instagram, Internet culture, John Burn-Murdoch, Mobile applications, Native video, Pulse Africa, Short-form content, Social media, TikTok, Video hosting, Video software, wan-ifra, YouTubeadmin

Nov. 23, 2025 /Mpelembe Media/ — The “Future Formats Accelerator 2025”, specifically focuses onThe “”Scroll-Stopping Stories: How to break through with videos” event hosted by FT Strategies and the Google News Initiative. The core subject is the necessity for news publishers to adopt video content, both short-form and long-form, to effectively reach younger audiences, particularly Gen Z, who increasingly rely on platforms like TikTok and YouTube for news. Continue reading →

17Nov/25

Monetizing Next-Gen News Formats and Experimentation

November 17, 2025Media.google, Business models, Digital display advertising, Digital media, Live streaming, New media, Paywall, Spotify, Twitch, User-generated content, Video game culture, Video hosting, YouTubeadmin

Nov. 17, 2025 /Mpelembe Media/ — The GNI Future Formats Accelerator 2025 focuses on “Supporting Long-Term Success” with a masterclass titled “From Reach to Revenue: Monetising Next-Gen News Formats.” A key section addresses the challenges and opportunities in monetising Gen Z audiences, highlighting their preference for trustworthy, flexible, and visually driven content, and their willingness to pay for news that aligns with their identity. The documents explore three primary monetisation methods: direct monetisation (including student discounts and tiered offerings like those from The Economist), on-platform monetisation (using platforms such as YouTube and Apple Podcasts), and sponsored content. Continue reading →

17Jun/24

INSTACART MAKES YOUTUBE ADS SHOPPABLE FOR CPG BRANDS

June 17, 2024Innovation.google, Advertising, Bhutan Centre for Media and Democracy, Embedded, Instacart, Kalam-Kalam Langit, Online grocers, YouTubeadmin

Instacart (Nasdaq: CART), the leading online grocery platform in North America, today announced that it is extending its first-party retail media data to YouTube, driving even more shoppable reach for its advertisers. Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery. The new capability builds on Instacart’s successful Instacart-powered Google Shopping Ads collaboration announced earlier this year. Continue reading

02May/23

Vionde app for 80s music collectors.

May 2, 2023MusicAlphabet Inc., Go software, Operating systems, Retail, Social media, Software, Video hosting, World Wide Web, YouTubeadmin

It is possible that YouTube will offer links to physical formats for streaming accounts in the future. This would be a way for collectors to purchase the physical copies of the music they love, while still being able to stream it on YouTube. It would also be a way for YouTube to generate more revenue from its streaming service. Continue reading →

02May/23

The return of HMV to Oxford Street, what it means to music fans

May 2, 2023MusicArticles, Audio storage, Hip hop production, HMV, London, Mass media, Music industry, Recorded music, Sound, Sound recording, Streaming media, Turntablism, United Kingdom, YouTubeadmin

LONDON, May 2, 2023 /Entertainment/ — The iconic brand is back on Oxford Street where it stood as a driver of music and pop culture in the capital for so long. HMV His (Master’s Voice) is set to return to its flagship store on Oxford Street in London, England. The store was originally opened in 1921 and was the first HMV store in the world. It is one of the most iconic music stores in the world and has been a popular destination for music lovers for generations. Continue reading →

24Mar/23

Music licensing platform Tribe of Noise partners with Pex to identify more licensing deals for musicians

March 24, 2023MusicAlphabet Inc., Bytedance, Digital media, Facebook, Social networking services, Software, TikTok, Tribe of Noise, Video software, World Wide Web, YouTubeadmin

Through Pex’s digital rights management solution and advanced identification technology, Tribe of Noise will be able to track music usage across more than 20 digital platforms, including YouTube, Facebook, Instagram, and TikTok. This will enable Tribe of Noise to identify potential licensing opportunities for its artists and provide them with the necessary tools to monetize their music. Continue reading