May 16, 2025 /Mpelembe Media/ — AFRICON 2025, a significant gathering celebrating African culture, creativity, and commerce, will be held in Atlanta, Georgia, from 18th to 20th September 2025. Organised by Amplify Africa, the event aims to foster global connection and cross-continental collaboration. A notable element of this year’s conference is a partnership with Fidelity Bank, which will include the 3rd Annual Fidelity Investment and Trade Creative Connect (FITCC) forum focusing on investment opportunities in Africa. The press release details the various activities attendees can expect, such as panels, workshops, performances, and a film festival, and highlights the anticipated economic impact of the event, projecting over 3,000 attendees and millions of US dollars in trade and investment deals.
The overarching goal and significance of AFRICON 2025 can be understood through several key aspects:
AFRICON is described as the flagship convening for global African changemakers, tastemakers, and innovators. It is also referred to as the Premier Global Gathering Celebrating African Culture, Creativity, and Commerce.
The event officially returns to Atlanta, Georgia, from September 18–20, 2025. Hosted by Amplify Africa, the 2025 edition aims to usher in a new era of global connection, cultural elevation, and cross-continental collaboration. It brings together thousands of attendees from across Africa, the Diaspora, and the world.
AFRICON is characterised as “more than a conference—it’s a cultural and economic movement,” according to Timi Adeyeba, COO & Co-Founder of Amplify Africa. Dami Kujembola, CEO & Co-Founder, states that each year they are “building bridges across continents and creating a global platform that celebrates who we are while shaping where we’re going”.
Its significance lies in its role as a platform to spotlight innovation, entrepreneurship, and cross-border investment opportunities across the African continent. This is further highlighted through its headline partnership with Fidelity Bank, one of Africa’s respected financial institutions. This collaboration includes featuring the 3rd Annual Fidelity Investment and Trade Creative Connect (FITCC), a marquee forum. FITCC has evolved to become a showcase of the immense value Nigeria offers the global market. Fidelity Bank collaborates with AFRICON due to its esteemed capability to unite key stakeholders dedicated to integrating Nigerian businesses into the global market.
AFRICON covers various sectors, including creative industries, tech innovation, investment, trade, and social impact. It positions Africa and its Diaspora as a rising global force. The event is projected to attract over 3,000 attendees and more than 200 exhibitors. A significant projected impact is the conclusion of over US$200 million in trade, investment, and partnership deals.
In summary, AFRICON 2025’s overarching goal is to be a premier global platform for connection, collaboration, and elevation, driving a cultural and economic movement that builds bridges, celebrates African identity, shapes the future of the continent, and facilitates significant trade and investment. It continues its legacy of convening global leaders and creatives who are shaping Africa’s future,
The announced partnerships significantly contribute to AFRICON’s objectives and impact, primarily through the headline partnership with Fidelity Bank.
This partnership directly supports AFRICON’s goals by:
Featuring the 3rd Annual Fidelity Investment and Trade Creative Connect (FITCC). This inclusion provides a marquee forum within AFRICON.
Spotlighting innovation, entrepreneurship, and cross-border investment opportunities across the African continent. This aligns directly with AFRICON’s role as a platform for economic movement and growth.
Serving as a showcase of the immense value Nigeria has to offer the global market. By incorporating FITCC, AFRICON enhances its mission to position Africa and its Diaspora as a rising global force and facilitates integrating Nigerian businesses globally.
Leveraging AFRICON’s capability to unite key stakeholders dedicated to integrating Nigerian businesses into the global market. This demonstrates how the partnership utilises AFRICON’s convening power to achieve shared goals of promoting trade and economic growth.
In essence, the partnership with Fidelity Bank, particularly through the FITCC forum, is instrumental in driving the economic and commerce aspects of AFRICON. It provides a concrete mechanism for facilitating trade, investment, and partnerships, directly contributing to the projected impact of concluding over US$200 million in deals. This collaboration underscores AFRICON’s objective of being “more than a conference—it’s a cultural and economic movement” that builds bridges and shapes the future.
AFRICON 2025 is projected to offer several significant outcomes and benefits:
Global Connection and Collaboration: The event serves as a flagship convening for global African changemakers, tastemakers, and innovators, bringing together thousands of attendees from across Africa, the Diaspora, and the world. It specifically aims to usher in a new era of global connection and cross-continental collaboration.
Cultural Elevation and Celebration: AFRICON is described as the Premier Global Gathering Celebrating African Culture, Creativity, and Commerce. It provides a platform that celebrates who “we are”, featuring cultural elements like music showcases, fashion bazaars, and a film festival.
Economic and Business Opportunities: AFRICON is highlighted as an “economic movement”. It is designed to spotlight innovation, entrepreneurship, and cross-border investment opportunities across the African continent.
Access to Key Forums and Content: The event will feature various activities including panels, workshops, and pitch competitions. Notably, it includes the 3rd Annual Fidelity Investment and Trade Creative Connect (FITCC), a marquee forum showcasing Nigeria’s value to the global market.
Facilitation of Deals: A significant projected impact is the conclusion of over US$200 million in trade, investment, and partnership deals.
Networking with Influential Stakeholders: AFRICON is expected to attract over 3,000 attendees, including a global network of decision-makers, creatives, executives, and community leaders who are shaping Africa’s future.
Exposure to Diverse Sectors: The two-day experience covers various sectors, including creative industries, tech innovation, investment, trade, and social impact.
Positioning of Africa and its Diaspora: The event actively positions Africa and its Diaspora as a rising global force.
Essentially, attendees can expect opportunities for significant networking, learning, cultural engagement, and direct participation in driving economic growth and cross-continental collaboration across a range of key sectors.