Today Candy Crush Saga announced its newest (and pinkest) partnership with the most anticipated movie of the summer, BARBIE. On July 13, 2023, just days before the film hits theaters on the 21st, the brand will launch in-game BARBIE experiences that feature exclusive content accessible only to Candy Crush Saga players. Sweeeet. Continue reading
Today, Candy Crush Saga® launched the ultimate summer workout video in collaboration with the world-class vibe curators, Bob’s Dance Shop. The fun-tastic partnership combines the colorful energy of Bob’s Dance Shop with Candy Crush Saga’s® playful nature to create a unique fitness experience for players around the world. Enter: Thumb Gym. Continue reading
Sony Electronics Inc. today revealed its partnership with SQUARE ENIX® on the latest standalone title in the esteemed FINAL FANTASY game franchise, FINAL FANTASY® XVI, available exclusively on PlayStation®5 (PS5™). Continue reading
MAG Interactive today announced its participation in the UN Environment Programme’s Playing For the Planet Alliance for the fourth time. In this year’s campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment. Continue reading
The Competition and Markets Authority (CMA)’s decision to block Microsoft’s $68.7 billion acquisition of Activision Blizzard has been met with mixed reactions from the gaming community. Some gamers are disappointed that they may not be able to play their favorite Activision Blizzard games on their preferred platforms, while others are concerned about the potential for increased prices and decreased innovation in the gaming industry.
The CMA’s decision is based on its belief that the deal would give Microsoft too much market power in the gaming industry. Microsoft is already one of the largest gaming companies in the world, and the acquisition of Activision Blizzard would give it even more control over the market. The CMA is concerned that this could lead to higher prices for games and less choice for gamers.
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Xiaomi’s International Internet Business Department (IIB), the global strategic internet business arm of the Chinese smartphone company, presented its customer success solutions for game developers in collaboration with Xapads, a leading digital marketing platform at the Game Developers Conference (GDC) in San Francisco last week. Both parties revealed their competitive advantages in boosting user growth, offering a brand new and one-stop solution package for game developers. Continue reading
The Princeton Review® — known for its education services and school rankings in dozens of categories — today released its 14th annual rankings of undergraduate and graduate schools with the best programs in game design studies. Continue reading
Spectrum Labs, the leader in AI-driven natural language understanding and content moderation, today announced it is joining efforts with Keywords Studios, an international video game industry service provider, and its Trust & Safety Services in their mission to enable positive interactions among players to boost retention and engagement. Continue reading
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Paul Ian Campbell, University of Leicester and Marcus Maloney, Coventry University
EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.
Walker Labs, a Web 3.0 game studio creating groundbreaking titles for the metaverse, today unveiled the Walker Worldgameplay teaser trailer, a AAA-quality, multiplayer shooter game and open adventure world created by a team of veterans from AAA game studios, including EA, Ubisoft, Rovio and DICE. Walker World is an immersive, open-world, third-person shooter and adventure game where players team up to explore a wide variety of landscapes, fend off ravenous zombies and hunt for rewards. An epic tale of adventure and science fiction, the market-defining, first-of-its-kind game utilizes Unreal Engine 5 to create stunning, dynamic environments and multiplayer game modes, all designed for the metaverse. Continue reading