Human Mobile Devices, Europe’s largest and leading smartphone manufacturer, partners with Mattel, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, to create the Barbie Flip Phone arriving this summer 2024. Continue reading
Today Candy Crush Saga announced its newest (and pinkest) partnership with the most anticipated movie of the summer, BARBIE. On July 13, 2023, just days before the film hits theaters on the 21st, the brand will launch in-game BARBIE experiences that feature exclusive content accessible only to Candy Crush Saga players. Sweeeet. Continue reading
World of Barbie is making its global debut in Canada by opening its doors in a stand-alone space at Square One in Mississauga on Friday July 22nd, 2022. Inspired by her iconic lifestyle, the 30,000-square-foot interactive attraction features life-size installations that are sure to capture imaginations and hearts across many generations. Continue reading